With all the different marketing tactics to leverage, small business owners often put too little stock in SEO and how it can impact lead generation. Learn how you can boost your lead generation with some basic SEO practices.
SEO is essential for your small business because it gives you more visibility online. It drives organic traffic to your website, which, in turn, leads to more leads and customers and more sales for your business. It helps your website to stand out from your competitors online. If you rank well online, you’ll get found by your target audience, especially if you rank better than your competitors! SEO is good for both search engines and website visitors. It allows you to optimize your website for search algorithms without sacrificing the experience of your website visitors. By doing this, you ensure that your website is ready to generate as many leads as possible.
While there are several key components to good onsite SEO, below are suggestions that directly impact lead generation.
There’s nothing worse than finding the information you’re looking for in search results, only to click through to the website and watch while the website slowly loads. Most visitors expect a website to load in three seconds. As a matter of fact, 1 in 4 visitors will abandon a site that takes longer than four seconds to load. 64% of those won’t visit the site again. If someone is visiting your website for a possible purchase, having a slow or improperly functioning website can be a deal-breaker. Make sure your website is running quickly and doesn’t have any issues. There are several free tools online to test website speed and overall onsite SEO.
What keyword phrases do you think people type in to find a company like yours if they don’t know you exist? If you’re unsure, it’s time to do keyword research to figure that out. It’s critical to use the right keywords on your website, including on your blog, to attract the right visitors to your website. Not sure how to conduct keyword research? Engage the services of a small business marketing firm to assist you or take advantage of online tools such as Google’s keyword planner.
Showing that your website is safe and secure to visitors can have a tremendous impact on lead generation. The “s” after “HTTP” stands for encrypted and secure. The technology that powers that “s” is called “SSL”, which stands for Secure Sockets Layer. Google is giving preferential rankings to pages that are secured by SSL. They’ve even gone so far as to start marking pages with forms and no SSL and with a big “UNSECURED” warning in their browser. Adding an SSL certificate to your site creates trust, critical for lead generation. Not having one can negatively impact lead generation. As a matter of fact, 46% of visitors won’t stay on a site that doesn’t have SSL.
Making sure your website is properly optimized is more important than ever. Strong SEO can have an incredibly positive impact on lead generation, so it’s worth the extra effort to get it right. If you need assistance making sure your website has appropriate SEO, reach out to a professional like Strategic Marketing Services to ensure you’re not missing any opportunities to strengthen your site and improve your lead generation efforts.
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