For SEO strategies, there are two approaches you can consider. First, there’s onsite or on-page SEO, where you’re focusing on making your website as SEO-friendly as possible. The second approach is off-page SEO, also referred to as offsite SEO. Off-page SEO includes all the activities you do off your website to help boost your search engine rankings. So why is off-page SEO just as important as on-page SEO? Let’s find out.
So, using off-page SEO helps the search engine determine what others think about your site, service, and products. That is why it is essential to optimize your site using off-page SEO and needs to be part of your small business digital marketing strategy. It helps boost credibility, popularity, relevance, and authority for both individuals and search engines.
Link building can be time-consuming but can reap great rewards. How do you get backlinks to your website? You can gain backlinks naturally when visitors link to the site in their site’s content without you needing to take action. An audience typically does this when they like your service or product or reference a page of your website in their content. By far, generating quality content that attracts backlinks naturally is the most solid approach to link building. You can also create quality content for third-party sites as a guest blogger or by contributing other content that is placed on other sites and linked back to your website. Seek out industry sites that would be open to accepting a quality guest post or another content piece from you. Not only does it help establish you as a subject matter expert, but you can also get a nice link back to your website. You can also obtain links through featured articles. Get a feature article about you or your company posted on a third-party site. If you do any guest speaking, a speaker bio is an easy way to get a link back to your site. Another method is acquiring backlinks by generating them and including them in forum links, blog comments, or online directories but be sure to be very prudent when doing this. Remember, links only help your site if they’re from quality, relevant websites! Other ways to obtain quality backlinks to your site can be found in a helpful article by SEMrush, including:
Of course, links will also potentially bring people to your website should people click through from other websites. However, once they land on your website, you need professional, useful, and engaging content. Aspects such as creating a high-quality logo, which you can make here, and having professional images shouldn’t be overlooked as they play into the overall on-page experience for the web visitor.
Off-page SEO is an important aspect of your overall marketing strategy. Leveraging link building goes a long way to boosting your offsite SEO. Investing the time in link building is worth the effort and will benefit your overall online presence long-term.
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