On the surface, Snapchat looks like fun tool that can be used to send funny pictures and captions; amusing, but not very helpful for small business marketing. Not true! There are some great ways to use it as part of your marketing efforts. Here’s how to use Snapchat for business.
Snapchat is a mobile app that allows users to capture videos and pictures that self-destruct after a few seconds. When a user sends a message, they get to decide whether it will live for between 1 and 10 seconds. It’s is one of the most popular messaging platforms out there today, one that’s grown dramatically from its original reputation of that app that people use for instant texts that disappear into a huge social network in its own right. It’s is an app that truly changed how people interact with friends compared to other popular social networks like Facebook and Twitter.
Snapchat is both a messaging platform and a social network. It exists only as a mobile app you can download to your iPhone or Android smartphone. Users can chat with people by sending them photos and short videos. One of the most unique things about this social media platform is the short-lived components of all the content that gets shared on it. Photos and videos disappear a few seconds after they’ve been viewed by their recipients. Snapchat’s disappearing content makes online interaction feel more human.
According to Entrepreneur magazine:
Not sure how to use this platform? Here’s a few ideas:
Check out Social Media Examiner’s article for more great ideas.
There is one universal critique that everyone has about Snapchat: it’s not terribly intuitive. However, once you get the hang of it, you’ll embrace it. Here are a few steps to get started on Snapchat:
While Snapchat might not be a necessary tactic for every small business marketing plan, look at this platform and see if it makes sense for your small business.
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