Video marketing continues to skyrocket as one of the most popular marketing tactics to leverage. While small businesses may shy away from video as a tactic they don’t feel is necessary or effective, the facts about video marketing are quite eye-opening. Here are a few facts that you need to know about small business video marketing.
Wordstream recently put out an article showcasing the statistics of video marketing. Below are a few stats from their list about the sheer volume of videos being watched:
That last bullet should have gotten your attention. Video marketing contributes to revenue!
WireBuzz CEO Todd Hartley knows a thing or two about video. WireBuzz has generated millions of dollars of revenue for clients with data-driven video marketing so when he talks about the value of video, people listen. Hartley stated that people have short attention spans, so videos are an ideal way to make an impact in a very short period of time. Below are a few statistics about how people interact with videos today:
Again, the last bullet in particular is powerful! Imagine having site visitors help market your company by sharing your content. What small business owner doesn’t want that?
Social media is a tremendous marketing tool for small businesses. Video makes it even more powerful! Check out these few fun facts about video on social media:
1200% more shares!
Forbes recently did an article on video marketing and the consumer engagement impact. Here are a few stats:
As one of the fastest-growing and most in-demand forms of marketing out there, video marketing stands out as one thing all marketers should be using right now. If you’re a small business and have yet to dip your toe in into the world of video marketing, now is a good time to get started. Find a reputable small business marketing professional to help you create a marketing strategy for your small business video marketing efforts. They’ll help you decide what kinds of videos you should do, such as customer testimonials, tutorial videos or demonstration videos. They can also help you with what to do after you create your first video. Don’t miss out on this powerful marketing tactic!
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