Social media is a fantastic way for small business owners to connect with their target audience but trying to stand out in a sea of marketing messages can be a real challenge. Here are a few fun and simple tips for making your social media posts stand out.
According to an article by Digital Marketer, images have been scientifically proven to improve social media engagement and animated images perform even better. You can pull some fantastic GIFs for your social posts from a variety of resources including Giphy, Tenor, and many more sites. Several, like Giphy, also allow you to create your own GIFs if you’re feeling creative. Just as with images, just be sure you’re using a GIF that actually relates to the content you’re sharing. You want to enhance your post with GIFs, not detract from the message.
Marketers have been trained to keep social messages short and sweet but really, that guideline is no longer a good one to follow. There are a few platforms that are conducive to longer content, with audiences seeking out more relevant, helpful information. LinkedIn is a perfect example of the ideal platform to embrace longer content. A B2B platform, your audience is likely business-minded and would be drawn to insightful information. Even Instagram users are seeking out longer content captions. As a matter of fact, the average length of Instagram captions has more than doubled since 2016.
User-generated content is any content that has been created, published, and/or submitted by users of a brand. It can consist of several different types of content, usually images, videos, social media posts, reviews, or testimonials. This is not typically paid content, but content users provide out of their own desire to promote the brand. User-generated content, or UGC for short, is ideal for social media! It promotes trust because the messaging is coming from someone other than you, which makes its credibility seem even more legitimate and sincere. User-generated content is a powerful way to elevate your social media presence.
Small business social media marketing can be time-consuming, so you want to be sure you’re getting the most out of your marketing efforts. These simple tips for making your social media posts stand out can help you get noticed by more prospective customers, which can lead to more revenue for your small business.
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