A lot of small business owners are getting fatigued with Facebook, worried that everyone is on the platform, so their voice is becoming diluted in all the noise. While there are many ways to make your small business stand out on Facebook, one very under-utilized tactic, in particular, is Facebook Messenger. We’ve assembled a few simple tactics for using Facebook Messenger for your small business marketing efforts.
We’ll get to some specific marketing tactics in a minute, but first, let’s illustrate just how popular messenger is. There are now more than 1.3 billion people using Facebook Messenger every month. Facebook IQ conducted a study on the use of mobile messaging with 12,500 people across the world and found several promising trends among the people surveyed:
It’s obvious that Messenger is quickly becoming a viable option for reaching your target audience, but how can you use it for your small business? Here are a few quick ideas.
Run click-to-Messenger ads with location targeting on Facebook to reach your target audience on Facebook. When a person clicks on the ad to learn more, they’ll be brought into a Messenger conversation with a chatbot that can ask a series of questions or create the option to speak to a live person, depending on your staffing and availability. This is a great way to use Facebook ads plus Messenger to really engage prospects.
These are not the same as Facebook Ads. Messenger Ads are still quite under-utilized so it’s a great opportunity to reach prospects your competitors likely aren’t reaching. People will see your ad in the Home tab of their Messenger mobile app. When they tap on the ad, they will be brought to your preferred destination — your website or a Messenger conversation.
Need more inspiration for how to use Messenger? Larry Kim wrote a nice little article for Wordstream on how 4 Facebook Messenger Marketing Strategies You Have to Try.
Using Facebook Messenger is easier than you think! Facebook is working hard to make Facebook Messenger a great channel for businesses. Facebook created a new Messages objective for Facebook ads, which allows you to reach people who will most likely reply to your business on Facebook Messenger. Not sure how to get started? Reach out to a small business marketing pro to help get it up and running for you in no time, and see how it can impact your business.
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