Instagram continues to be one of the faster-growing social platforms for small businesses. Nearly one in three internet users are Instagram users. Instagram is now the fastest growing social network. Most savvy small business marketers know the value of Instagram, but engagement can be a struggle for some businesses. Here are a few simple steps you can take to improve Instagram engagement.
Obviously, Instagram is all about images, whether that’s a photo, a graphic, or a video. While you don’t want to post the same thing all the time, do try to keep a consistent look to your posts. That can be as simple as always having your logo on the image your share, or in the video you share. You always want your audience to quickly recognize your posts in the sea of their Instagram feed they’re thumbing through. Take some time to brand your content so people quickly see that it’s you! Of course, your look should match your brand identity and appeal to the audience you’re trying to attract.
Want more people to be engaged with your Instagram? Give them the opportunity to be a part of it! Using user-generated content from your clients is a brilliant move for marketers, and actually takes a bit of the burden of having to create new content all the time. Have customers snap a photo of your product in use and hashtag it. Ask followers to submit creative photos of your product and use a dedicated hashtag. There are several ways to encourage user-generated content on your Instagram.
People love videos and are more likely to watch them on Instagram. How-to videos are the most popular type of video on Instagram. Posting a video is extremely easy and highly effective!
Using these simple steps to improve engagement on your Instagram page can return big results for your small business and become a powerful marketing tactic for your company overall.
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