Marketing is constantly evolving and changing. For small business marketers, it can be a challenge to keep up with all the new tactics out there, let alone the changes to existing platforms. If you’re ready to up your marketing knowledge, we’ve found five resources to get you started, from understanding the basics of paid search to social media to content marketing and more.
Content marketing continues to be critical to online marketing efforts, and no one knows content marketing like HubSpot. The HubSpot Content Marketing course is a free online program. The course will give you an overview of how to become an effective content marketer. You’ll learn the framework for effective content creation, how to create and repurpose content, and be more strategic in your marketing efforts to help you get the best ROI from your content marketing. The course is a series of easy-to-follow videos and will give any small business marketer the basics for effective content creation.
Google Analytics is a powerful, free tool to help small business marketers have a better understanding of how their website is performing, including visitors, traffic, conversions, and much more. Unfortunately, there’s SO much good information in Analytics that the untrained user can easily go down a rabbit hole trying to find the information they need. The Google Analytics Academy helps users learn about measurement and other data analysis tools. There are several levels to choose from, from beginners to power users, so choose the program that’s right for your skillset.
There are numerous online resources for small business marketers to enhance their skills. These five will create a solid foundation for anyone looking to increase and diversify their marketing knowledge.
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