If your small business is just starting email marketing efforts, getting started can be a bit overwhelming. Which platform should you use? How do you segment lists for better targeting? How often should you send emails? All good questions and we’re here to answer a few of them for you. Check out our email marketing tips for beginners to help point you in the right direction and ensure your campaigns are successful.
When you’re first starting out, it’s easy to send emails to a very small group of people through your work email, but at some point, it’s a wise investment to use an email marketing platform. There are numerous ones to choose from, some basic and some complex. If you’re just starting out with email marketing, here are a few solid choices:
Here’s a nice article comparing various email marketing platforms. You’ll want one that will be easy for you to use, low cost, gives ample reporting, and has a good delivery rate as well as solid customer service.
Also, be sure to make it easy for people to contact you in a variety of ways: email address, phone number, website, and social channel links are all good ideas! Last, create a solid library ahead of time of images you’ll want to use in your email blasts; make sure you either own these images or they are royalty-free.
A good email can die on the vine if the subject line is lousy. We’re all inundated with emails every day and usually decide which ones to read or even keep by looking at the subject line. Subject lines are CRITICAL to the success of your email marketing! Here’s a great article about strong email subject lines to get your creative juices flowing and is full of email marketing tips and subject line ideas. Don’t skip this step! Keep the subject line short and engaging. Don’t over-punctuate and don’t use all caps; both are surefire spam filter triggers.
Email marketing is one of the most effective marketing tactics a small business owner can use for generating more business. These email marketing tips for beginners should point you in the right direction to get started and see good results from your efforts.
Running a small business is not easy. New startups especially struggle when it comes to…
If you’re a small business owner, you want your website to be creative and interesting…
One of the easiest yet most overlooked sources of new business for small businesses is…
Marketers have a lot of different tactics to choose from when promoting a small business.…
Creating a marketing budget for your small business is essential for achieving your marketing goals.…
Link building is an important aspect of search engine optimization (SEO) and plays a significant…