Marketing is constantly evolving and changing. For small business marketers, it can be a challenge to keep up with all the new tactics out there, let alone the changes to existing platforms. If you’re ready to up your marketing knowledge, we’ve found five resources to get you started, from understanding the basics of paid search to social media to content marketing and more.

Google Ads Certification

While there are many opportunities to do paid ad placement, Google Ads remains one of the most popular options, yet it’s a platform that many small business owners avoid because they’re unsure how to use it. Google Ads certification courses offer licensed, professional accreditation for basic and advanced users. Depending on what kind of business you have, there are several Google Ads certifications available, including shopping, apps, display, search, video, and measurement. You can earn the certification through Skillshop, Google’s online training program.

 HubSpot Content Marketing Certification

Content marketing continues to be critical to online marketing efforts, and no one knows content marketing like HubSpot. The HubSpot Content Marketing course is a free online program. The course will give you an overview of how to become an effective content marketer. You’ll learn the framework for effective content creation, how to create and repurpose content, and be more strategic in your marketing efforts to help you get the best ROI from your content marketing. The course is a series of easy-to-follow videos and will give any small business marketer the basics for effective content creation.

Moz SEO Essentials

SEO trainingSEO is the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through organic search engine results. SEO is about understanding what people are searching for online, the answers they are seeking, the words they’re using, and the type of content they wish to consume. Moz has a variety of on-demand SEO courses to become more familiar with all aspects of SEO. We like the SEO Essentials Certification. This certification will give you the knowledge you need to execute typical SEO projects, offering a variety of videos, quizzes, and a final exam. Not ready to pay for certification? They have a whole resource library you can access as needed to up your SEO marketing knowledge.

Google Analytics Academy

Google Analytics is a powerful, free tool to help small business marketers have a better understanding of how their website is performing, including visitors, traffic, conversions, and much more. Unfortunately, there’s SO much good information in Analytics that the untrained user can easily go down a rabbit hole trying to find the information they need. The Google Analytics Academy helps users learn about measurement and other data analysis tools. There are several levels to choose from, from beginners to power users, so choose the program that’s right for your skillset.

Hootsuite Social Marketing Certification

social media trainingHootsuite is used by millions of marketers every year, so it only makes sense that they’d offer a course on how to be a better social media marketer. By taking this course you’ll develop social marketing skills to grow followers, engagement, and business results. Designed and produced in consultation with social media marketing strategists and practitioners, the Hootsuite Social Marketing Certification course gives marketers practical skills they can implement and start seeing results right away. Additional training can be found on their course listings page.

There are numerous online resources for small business marketers to enhance their skills. These five will create a solid foundation for anyone looking to increase and diversify their marketing knowledge.

Patty Hughes
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