It’s no secret that social media can be a powerful marketing resource for small business owners. Unless you’re running ads, marketing on social media platforms is free, except for your time. Surprisingly, most small businesses don’t know how they can fully leverage their social media presence to get the most out of it. Is your small business getting the most out of social media efforts? Here are some good ways to take full advantage of social your social platforms.
One of the most powerful ways to enhance customer engagement on your social channels is by providing timely customer service. Unfortunately, many small businesses have social messaging that’s one way only; they push out messages, but don’t interact with their potential and existing customers. Leveraging the platforms as an arm of your customer services provides timely engagement; invaluable in these times where people are looking for instantaneous communication. Consider using the messaging features of social platforms to increase customer engagement and provide real-time customer service. Actively solicit reviews, testimonials, and feedback from clients about your products or service. The key is to have a conversation with your audience; a 2-way conversation!
Social media is one of the most powerful tools to create brand awareness, engagement, and traffic which ultimately brings conversions for the business. In social media with every tweet, retweet, like, share, and comment you increase your brand outreach and make it stronger than your competitors. As a matter of fact, 78% of consumers are more willing to buy from a brand and 77% will choose a brand over a competitor after a positive experience with a brand on social media.
Looking for more ways to get the most out of your social media presence? Check out Hootsuite’s article containing 23 ways to use social media for your business.
While your small business may not use social media in all the ways listed above, knowing how you can get the most out of your social platforms can help you get the most out of your social media marketing efforts and help your small business grow.
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