Marketers are always looking for fresh, new, innovative ways to market to our target audience. Sometimes in our pursuit to find the newest and latest tactic, we forget about a few options that have been around for a while. Reddit is one of those platforms that many small business marketers overlook but shouldn’t. Ready to rethink Reddit? Here’s how to use Reddit as part of your marketing strategy.
Reddit, which was created in 2005, is a social news aggregation, web content rating, and discussion website. Users submit content to the site such as links, text posts, and images, which are then voted up or down by other members. Posts are organized by subject into user-created boards called “subreddits”, which cover various topics including news, science, movies, video games, books, fitness, and image-sharing. Submissions with more upvotes show at the top of their subreddit and if they receive enough votes, they can end up on the site’s front page.
The site currently has about 330 million users, 50,000 communities, can be seen in 217 countries, and boasts about 40 million searchers daily. The demographic tends to be those more digitally savvy, skews slightly younger, and is more male than female. Here are a few more interesting Reddit statistics:
Here are a few quick tips to successfully use Reddit:
If your small business marketing plan includes Reddit, great! Be sure to use it in conjunction with your other marketing efforts. Here are a few ways to do that:
People on Reddit are fairly marketing savvy. They can spot a salesperson or marketing message a mile away, so again, provide value and participate. The community will turn on you quickly if you come across as a spammer. One article by Kissmetrics said it best: “Many business owners unfortunately dismiss Reddit as being the red-headed stepchild of the social media world, but if you’re targeting certain niches, aren’t afraid of criticism and want to reach trendsetters – there’s no better place.”
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