Everybody is talking about how small businesses need to better connect with their customers on a more personal level. One of the best ways to do that is by telling your story: who you are, what drives your business. what customers say about you, etc. It’s a great way for people to see the “real” you; who your business really as and how they can connect with you at a deeper level. Instagram stories is an ideal way to do that. Here’s how to use Instagram Stories for your business.
Instagram Stories is the Instagram’s disappearing content offering, which allows users to share photos and videos in slideshow format. The intent of Instagram Stories are to create a space for more unique, unfiltered, real-time sharing. They vanish after 24 hours. They can’t be viewed once 24 hours have passed, and content shared to stories also won’t appear on your profile grid or in the main Instagram feed. What’s great is that they are easily found by users; Instagram Stories appear in the apps Explore tab, making it easy for users to find new Stories.
Instagram Highlights are the best content from your stories, the clips you don’t want to disappear in 24 hours. A story appears on your Instagram profile for only 24 hours, but a highlight lives forever unless you choose to delete it. On your Instagram profile, highlight reels are located below your bio and right above your feed. Once you’re comfortable with the Stories feature, dive into Instagram Highlights! Here’s how to add stories to Instagram Highlights.
Instagram has always been a powerful tool for small businesses. Adding stories and highlights can really help you connect even more with your customers. Learn how to use Instagram Stories for your business, and then use Instagram Highlights and watch your engagement increase. Make sure it’s part of your small business marketing plan to help grow your business.
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