The holiday season is here and like many people, small business marketers are frantically trying to grab the attention of potential customers to get a piece of the marketing pie. Whether you’re a business who depends on holiday sales as your busiest time of year, or one that simply tries to stay afloat as business slows down during the season, this time of year can be overwhelming. Just like people preparing for the holidays, small business marketing is about planning, preparing, and hoping for the best outcome, all of which can leave you exhausted and spent. Here’s how to avoid a marketing holiday hangover.
Plan ahead for the best results
Don’t try to do too much
Are you one of those people that never really enjoy the Thanksgiving, Hanukkah or New Year’s Eve party you worked so hard to pull off because you’re simply exhausted by the effort? Pick up any magazine and they all say the same thing: less is better. Do a few things really well instead of trying to pull off the perfect event of the year. It’s unrealistic and will likely backfire. Same goes for marketing during the holiday season. It’s better to do a few things well for your marketing campaign. One of the worst things you can do in marketing is spread yourself too thin, dilute your focus and only do a marginal job overall. If you have a marketing strategy, you already know your target audience, where they reside, and the best tactics to reach them. Pick the channels that work best for that audience and do it well. You’ll get better results and not be exhausted when it’s all over.
Get others to help with your marketing efforts
Take a cue from last year
Unless you’re a brand-new business owner, this isn’t your first holiday season. Before you plan for this year’s Christmas campaign, why not look at what you did last year. What worked? What didn’t? What can you do differently to garner better results? Savvy holiday planners know sticking to a tried and true plan is a good bet overall, along with measuring results to see what can be improved next time around.
How to avoid the holiday hangover
This is the time of year we should all be thankful for what we have. Follow these steps for marketing during the holidays and you’ll find your efforts will pay off without leaving your spent with a holiday hangover. Here’s to a fantastic holiday season!
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