Holidays sneak up on all of us, but losing track of the holiday season can cost you sales as a small business owner. If you find that you’re late in getting your holiday marketing started, no worries! We have a few last-minute holiday marketing ideas that can still generate business before the end of the year.
December is way too late to try a print campaign to generate sales. Sure, you can send along a season greetings card, but planning and implementing an effective holiday print campaign should have started months ago. However, a digital campaign can be done quickly and effectively! Several social media platforms allow you to run short-term paid campaigns to a very defined audience for the best results. Not sure how to set up a digital campaign on social media? Work with a small business marketing professional to get it done quickly and effectively.
When you’re short on time but still need to generate holiday business, find ways to work with others to help bring in that business. Recruit your current customers and offer them an incentive to refer new business before the end of the year. Word-of-mouth or referrals is always one of the strongest lead sources a small business has, so don’t be afraid to ask! Find a way to partner with vendors or other like companies in your industry for a joint marketing venture. You’ll take advantage of their established plan, and they can offer your product or services as a unique add-on to their current holiday offerings. You might also be able to find influencers in your industry that could help create buzz and get those holiday dollars in the door.
If you find yourself way behind in getting your holiday marketing started, trying a few of these tactics just might help increase your bottom line by the end of the year!
Running a small business is not easy. New startups especially struggle when it comes to…
If you’re a small business owner, you want your website to be creative and interesting…
One of the easiest yet most overlooked sources of new business for small businesses is…
Marketers have a lot of different tactics to choose from when promoting a small business.…
Creating a marketing budget for your small business is essential for achieving your marketing goals.…
Link building is an important aspect of search engine optimization (SEO) and plays a significant…