Another holiday season is here, and your small business is doing well… congratulations! The end of the year is the perfect time to take a moment to review all you’ve done over the year for your marketing efforts; what worked, what didn’t, and how you want to adjust your marketing efforts for next year. While it’s tempting to take a break from your marketing efforts as the holidays arrive, resist the temptation! Don’t let the holidays tempt you to take a break from marketing; you’ll end up undermining all the hard work you put in all year long. Here’s why.
Like we alluded to above, if your prospects and clients are other businesses, chances are they are not slowing down as the year wraps up. They may have marketing dollars they need to spend by the end of the year, or they may be finalizing what their small business marketing plan looks like for next year. If their business depends on holiday sales, they most certainly won’t be slowing down, so you want to make sure your marketing message stays in front of them.
For a variety of reasons, many companies, big and small, do slow down their marketing messages this time of year. They may close over the holidays, or this time of year is so busy they don’t feel the need to spend extra marketing dollars on content, social media, paid ads or other marketing efforts. This can be good news for you since there are fewer distractions out there vying for your potential clients’ attention. Take advantage of the holiday lull to make sure you’re being heard!
Of course, it’s important to enjoy the holidays, and spend quality time with loved ones. Just be sure you’re not undermining all your good marketing efforts during the year by taking the holidays off. The holidays offer a lot of temptations when it comes to eating and shopping, don’t let the holidays tempt you to take a break from your marketing!
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