Small business owners are a special breed of people. They work hard, stay focused, and juggle many different activities to keep their business running day after day. The ability to start and keep a small business afloat is admirable, and when a small business thrives, it creates a unique challenge for small business owners. When is it time to finally let go of certain activities to better focus on the larger picture of running and continuing to grow a business? It’s a little different for everyone, but here are a few indicators to help you decide when it’s time to outsource your marketing.
Your marketing activities prevent you from focusing on business growth
You’re not executing effective marketing campaigns
Many small business owners stay busy doing marketing activities without a real plan. You might be able to check the box on how often you post on social media, write a blog post, or send out an email. Still, if you’re not following a marketing plan, measuring the results, and tweaking your activities based on results, you’re not executing effective marketing campaigns, and your results will diminish over time. Marketing is more than busywork; measuring your results, monitoring your competition, and constantly adjusting your overall marketing approach based on observations is what will get you ahead. If you focus too much on tasks and not enough on strategy, your campaigns will never be truly successful.
You can’t keep up with marketing trends, tools, and tactics
Your marketing efforts don’t work synergistically
Does your blogging, email marketing, social media, and paid ad efforts work seamlessly together, or are they siloed efforts? For many small business owners, not having marketing tactics work to support each other means overall results will fall short. A small business marketing strategy can help, but most busy small business owners simply don’t have the time or expertise to create a marketing plan, let alone execute it effectively.
Results from your marketing have stalled out
If you notice your email subscriber rate has declined, your social media follower engagement and growth has stalled out, or your website traffic is flat, it’s a good indication that your marketing efforts are stalling out overall, which likely means so are the results you should be getting from your efforts. A small business marketing consultant knows how to constantly tweak and refresh marketing efforts, whether it be through new content marketing ideas or trying new marketing tactics.
Your sales are down
It’s an exceedingly difficult step for a small business owner to give up complete control of all aspects of their business, but investing in the process of outsourcing your marketing can help your business grow and thrive in the long run. Is it time to outsource your marketing?
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