As more people do the majority of their internet browsing from their phones, it’s critical that your website is mobile-friendly. Whether you engage a web developer to help with some of these steps or implement them on your own, the following are a few simple ways to make your website mobile-friendly.
Having a mobile-friendly website brings with it several key advantages, including improved search visibility, improved user experience, increased lead generation, and improved brand identity. If someone tries to access your website from their smartphone or tablet and the load time is too slow or the site is difficult to read or navigate, you’ll quickly lose that site visitor. Having a mobile-friendly site is a must!
Even websites that are responsive may not be mobile-friendly. Reducing the steps visitors must take to find the information they’re looking for will make their overall experience on your website better. Put the most sought out information easily accessible from the home page so visitors won’t have to click numerous times to get to the information they want. Not sure which pages of your site are the most popular? Check out Google Analytics and look for your top site content or engage the help of a small business marketing professional to do that analysis for you and make recommendations.
A website that’s too cluttered is extremely hard to navigate on a smaller screen. Keep the website streamlined, avoid using excessive pop-ups, and limit the animation if possible. Make sure your font size is big enough to render well on mobile devices, and don’t overload any individual page with image files that take a long time to load.
For images, either optimize them before you upload them to your site or use a plugin that optimizes upon upload such as Smush for WordPress sites. If your site uses ads to help generate revenue, keep them to a minimum (or better yet, get rid of them). A web developer can help you use a CDN and can also help determine if the hosting plan, you’re using is sufficient for your website’s needs.
Having a mobile-friendly website is important for small businesses. If your site doesn’t perform well on mobile devices, follow these steps to improve performance. It will improve the visitor experience and can result in more business!
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