It’s that time of year again! Time to sit down and make your resolutions for the new year. Typically people list losing weight, spending more time with friends, reading more books or exercising more as their resolutions, but what about small business owners? Smart business owners create their own list to head into the new year, including an updated marketing plan, perhaps an updated business plan, designs for new products or services, or even opening up a new location. If one of your resolutions is to be a better marketer for your small business, we’ve pulled together a list of the best marketing articles to read from 2018. Work your way through this list, and you’ll walk away with new ideas for how to market your small business, whether you handle your own marketing or work with a small business marketing consultant. Here’s to a new year and new marketing inspiration!
Intrigued? You should be! These three trends will continue into the new year so be sure to read up so you’re ahead of the curve.
“Brand awareness” continued to be a big buzzword in 2018, and it’s going to continue into the new year as well. This article by Entrepreneur has an enticing title, but it really goes back to reiterating the basics, which can’t be emphasized enough! Here’s the quick rundown:
While measurable marketing remains important, this article’s focus on brand awareness shows how measuring brand awareness can bring big results.
It’s a great article and worth the read.
Yes, another “trends” article but unlike the one we mentioned above, which just focusing on brand awareness, this little gem from The Drum talks about various marketing tactics you need to embrace if you haven’t already. Here they are:
Even embracing one of the items above can really elevate your marketing. Read the article and then reach out to a professional that can help you execute these tactics effectively if you’re unsure how to do it yourself.
This is a meaty article so expect to take some time reading this one but if you do, you’ll be glad you did!
Many fantastic marketing articles came out in 2018. We chose these few to help get you ready as you go into the new year with your new and improved marketing efforts. We think these are a few of the best marketing articles to read from 2018. Do you have others you’d suggest? Contact us! We’d love to hear from you!
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