The new year is upon us and with it comes the promise of new beginnings. If you make a practice of making business resolutions for yourself each year, be sure to check out this list of marketing resolutions you should make in 2019.
While there are certainly many more aspects you could drill down to in order to create a comprehensive marketing plan, even identifying the basics above will help focus your marketing efforts for 2019. Of course, you could also hire a small business marketing consultant to help you create a plan too!
Read the full article for more reasons why you need a website. Already have one? Great! When was the last time you reviewed and refreshed it? If it’s been awhile, 2019 is the year to do it! Many experts will tell you to update your site every two to three years at a minimum. However, you may need to redesign or refresh your website more often. Take a quick look at your website and see if there are pages that need to be updated, added or removed such as content, images, or links. Is your site content still relevant? Engaging? Interesting? Is it easy use and navigate? It might be a good idea to get people from outside your company to give you honest feedback on your website so you can uncover areas of opportunity to improve.
Most small business owners have finally embraced the concept of content marketing, even if they’re limited in content creation due to time or budget restraints. Many company websites have an onsite blog where subject matter experts share their expertise or showcase their company’s accolades and achievements. If your company has committed to content creation, fantastic! Now take the effectiveness of that content to a new level by being strategic about content distribution. What does that mean? If your company creates a weekly blog post and puts it on your blog that resides on your website, that’s a fantastic start, but you can and should go further. To get more traction out of the content you’re creating, think about different formats your content can appear in to make it more shareable and consumable by those you’re trying to reach. Here are a few different types of content that you can create:
Sure, these can all reside just on your website, but did you know, for example, that there are numerous websites where you can post your infographic? The same goes for ebooks. There are numerous free and paid sites where you can publish your eBook, including:
For videos, you can post to YouTube or Vimeo as your top two choices, but there are actually many more sites where you can post your videos as well. And of course, sharing any of your content on your social channels is always a great idea. Don’t let your awesome content go unnoticed! Embrace content distribution to get it the attention it deserves.
If you’re looking to grow your small business, these are important marketing resolutions you should make in 2019.
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