Having a website that ranks well on Google is important to small businesses. Websites that are on the top of Google’s search engine results pages (SERPs) get a significant percentage of the traffic missed by lower-ranked websites. Learn what you can do as a small business marketer to help your website ranking.
The following ranking factors are likely what you’re already doing if you’re focusing on a well-rounded marketing approach, but if you feel like your site is still struggling, make sure you can confidently check these boxes.
There is nothing worse than finding the information you’re looking for online, only to be sent to a website with horrible user experience (UX). Make sure your site is user-friendly. Make content easy to find, easy to read, and easily navigable. It’s also critical that your site is mobile-friendly; in other words, make sure you can read your site on a phone or tablet. You may also want to make your website secure if you haven’t already by purchasing an SSL certificate. Google has basically stated switch to https or lose rankings. While you’re at it, check the page speed of your site. No one likes the spinning blue wheel while they wait for your website to load. Visitors will bounce off, giving your website a high bounce rate if it doesn’t load quickly.
Yes, there are other items, but these are a good place to start. Taking the time to get these right can go a long way in how well your site ranks.
Of all the items we suggest, backlinks can be the most challenging, but with great content, they can be achieved. A site with high quality, diverse content will naturally attract backlinks. Here are a few ideas to get those backlinks to your site:
Helpful, sharable content is key here. HubSpot provided a great list of backlink strategies you can try.
Your small business website ranking is an important factor in helping you get found online and attract quality leads. Following these suggestions will set you on the right path to success.
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