There was a time when the extent of public relations efforts by small businesses included an occasional press release. While press releases still deliver needed visibility for small businesses when they have something newsworthy to share, times have changed and with it a few emerging trends. Here are a few public relations trends your small business should embrace for building a better community around your brand.
Influencer marketing has grown exponentially. The same concept can apply to PR, and those influencers can be employees, customers, and vendors. The shrinking media relations opportunity window has smart PR communicators looking at ways to reach audiences to help magnify their messages. Employees are highly trusted voices for brands large and small. Rethink how to present content internally to create brand fans who will take messages out to their audiences and influence their decisions.
It’s no secret that consumers’ attention span is getting shorter and shorter, so your PR needs to align with this trend. Small businesses need to provide content and reach audiences in a different way. Short-form storytelling is the best way to capture your audience’s attention. Keep your videos or audio clips to no more than sixty seconds; any longer and your audience will likely skip it.
PR is still an immensely powerful tool for small businesses to grow brand awareness. Understanding how public relations trends are changing the way public relations is done will go a long way in getting your message out and keeping your small business brand in front of the right people.
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