Press releases are still a solid way to raise brand awareness. Many savvy small businesses still successfully leverage press releases to keep the public updated on important company news. If you’re considering using press releases in your small business marketing, be sure to avoid these press release mistakes so you get the most out of your efforts.
Like blog titles or email subject lines, if a press release has a boring or uninteresting headline, it will likely be overlooked by journalists or anyone else you hope to reach. Does the title tell the reader why they should care without giving away all the information in the title? Does it create curiosity? Look at the proposed release headline and consider if it’s an attention-grabber. If not, keep working on it until it’s perfected. Here are a few great press release headline examples to get you started.
It’s important that your reader gets value out of the text you write, but don’t think that means your release needs to read like a book. Provide information that supports the headline; if people want to learn about your product or service, give them ample opportunity to visit your website, email you or visit your social pages. Brevity is always best when it comes to PR.
Think of your press release like content marketing (which it is, really). You want to get your content in front of people through a number of channels. Many people use a distribution service and call it a day, but you’re shortchanging yourself if you do that. Start with a distribution service like PRWeb, but also share your press release on social channels, your website, and even via email by sending it to a vetting press list you may have (like local newspapers, publications, and journalists). The idea is to get your content in front of as many people as possible so take the time to focus on various channels to accomplish this.
Press releases can be a remarkably effective way to get the word out about your business. Be sure to avoid these mistakes to get the best results.
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