Marketing is a critical component to growing your business, no matter what size your company is. As a small business, finding the right tools to manage your marketing effective can make a big difference in how well your marketing attracts prospective clients. Here are a few great marketing programs, resources, and tools to manage your small business marketing.
When you start a business, you need a business plan. Within that plan, there are certain aspects of marketing covered, but when you’re ready to really focus on marketing, it’s time for a small business marketing plan. Most marketing plans cover the basic aspects of target audience, ideal client, unique value proposition, competitors, etc., you can likely use a template document, or you can use software programs that can help you build more comprehensive plans. Here’s a few:
If social media marketing is part of your marketing efforts, you’ll save a lot of time by using one of the many tools out there that will help you manage your online presence:
There are lots of great resources on how small businesses can use video for their marketing efforts. If you’re looking at video, here’s three to check out:
Do you have a visual product as part of your business offerings? There are a few great places to get those images posted and drive traffic to your website:
Here’s a quick list of other marketing tools and resources out there, most of them free or at little cost per month:
Press releases – PR Web
Content Marketing Calendar – Vertical Measures
Email marketing – Constant Contact or MailChimp
Website monitoring – Google Analytics
Be sure to take advantage of the many free or inexpensive tools out there to manage your small business marketing.
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