With every new year, there are several articles that come out predicting the latest “trends” for the new year. That’s one thing that’s really exciting about marketing: there are always new tactics, platforms and software programs to help small businesses reach their target audience and grow their business. Sometimes all the newness can be overwhelming, and even those most exciting new ideas are ignored by small business owners who are already strapped for time. While it doesn’t make sense to chase after every new and shiny marketing tactic, here are few marketing trends you can’t ignore.
In 2019, there is absolutely no reason why your small business isn’t doing video marketing. We’ve written several blog posts about video marketing for small business and with every passing year, video gets easier and more cost-effective to do.
These numbers show the importance of incorporating video into your digital marketing strategy in 2019:
How can you pull off video marketing with limited time and budget? There are several new services that make video marketing affordable, including Doodly and Animaker. They’re worth checking out when you’re ready to finally start your video marketing efforts.
Before you skip over this section thinking that’s way too technical for anything your small business can possibly pull off, hold on! “AI” can be very basic or very complex. Your small business CAN leverage some forms of AI. Artificial intelligence is the development of computer systems able to perform tasks that normally require human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages. How can your business use AI? Here are a few ideas from a great article by Inc.com:
AI is simply leveraging technology to help take the place of more manual processes done by marketing in the past. Voice search actually belongs here too, according to several marketing experts. If you’re not sure how to incorporate AI into your marketing efforts, reach out to a small business marketing professional who can help set up AI for you or help you find third-party resources that can help introduce AI into your company.
The good news for you is that very few companies use live chat, making it far easier to stand out from the competition. If you want to succeed in business today, you can no longer ignore live chat.
You may not be able to tackle all of these trends right away, but all of them are marketing trends you can’t ignore. Try incorporating some of these (or all!) into your marketing efforts to grow your company in 2019 and beyond.
Running a small business is not easy. New startups especially struggle when it comes to…
If you’re a small business owner, you want your website to be creative and interesting…
One of the easiest yet most overlooked sources of new business for small businesses is…
Marketers have a lot of different tactics to choose from when promoting a small business.…
Creating a marketing budget for your small business is essential for achieving your marketing goals.…
Link building is an important aspect of search engine optimization (SEO) and plays a significant…