If you feel like there is a new social networking platform created every day, you’re not alone. New platforms crop up on a regular basis; some are targeted by industry or demographic, while others are better suited for consumers and personal use only. One platform that is fairly new to the scene that you should check out is Alignable. Alignable connects business owners to each other and the resources they need to succeed. So how can small businesses use Alignable to get more customers? Here are a few ways to get started and get the most out of this platform.
The first action you need to take on Alignable is created a business profile. Here are a few items you should have on hand so you can easily set up your profile:
Recommendations are one of the most powerful features on this platform and one of the main drivers of referrals on Alignable. When you have recommendations on your profile, other Alignable members can see that you are trusted and referred by other local businesses in your community and will be even more attracted to contact and potentially hire your business. This is the ultimate in word of mouth advertising!
There are other features you should check out once you get the basics of Alignable down, including:
Let’s dig deeper into some of the features we’ve just highlighted to really leverage Alignable.
Clicking the “new businesses” tab ensures that you are reaching out to active profiles. You can also, as mentioned before, import your contacts from LinkedIn or your email address book to find more friends you know. Just a note: if you’re using the free version of Alignable (and you should until you get the hang of it) you’re limited to how many new connections you can reach out to connect to each month, BUT your imported contacts don’t count!
An often-overlooked feature of Alignable is the Q&A forum section. This is a great way to show off your expertise, answering questions that people are
Alignable should be treated like any other lead source. Meaning, put a thoughtful effort into the platform, communicate professionally and regularly, and track any leads you get from Alignable, so you can see how your efforts are paying off for the time and energy spent. Between getting recommendations and referrals from other businesses, getting bites from promotions or events you post, and attracting people through your forum participation, you can really leverage Alignable to get more customers.
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