It’s no secret that adding images to certain marketing efforts enhances how well that content piece performs. Still, if you’re only limiting your use of images to social media platforms, you’re missing out on many opportunities to make your content more engaging. Here’s how using images boosts your marketing effectiveness on multiple platforms, not just social media!
Here’s an interesting fact about how people consume information: Most people, between 65 and 85 percent, describe themselves as ‘visual learners,’ forming meaning and organizing thoughts based on what they see more so than what they read. If your content is merely text-based, you could be missing out on truly connecting with a substantial portion of your audience. Pictures are the simplest and the most effective way to make sure that the information gets stored as a long-term memory. An article by PR Daily found that online content with good images gets 94% more views than those without. Here are a few more facts to drive the importance of images home when it comes to comprehending information, according to Visual Teaching Alliance:
Engagement and comprehension of content are huge reasons for using images in your marketing efforts, but here are other reasons to leverage images as well.
Marketers can struggle when it comes to creating fresh, new content for their audience. That’s why encouraging followers, clients, etc., to provide images can be a great way to obtain user-generated content. Ask followers to share a photo of your product being used. Encourage people to share pictures that pertain to your product or service. How often do you see images of people holding products and touting how much they love them? It’s common because it works!
To get the most out of using images in your marketing efforts, you need to follow a few steps. First, find a few good royalty-free image resources that offer you a large variety of photos or graphics to choose from. Here are a few good places to start:
There are many, many more sites than the four above. Search “royalty-free images” to find a couple of resources that work for you. Of course, if you have photos of your own product, or have pictures of your company, employees, etc., those are great to use too!
You’ll also want the option of doing a bit of editing for these graphics, whether it be resizing, adding your logo, or using text overlay. Try a site like Canva for this; it’s easy to use and free (a paid version is available to offer more features and more storage). Sites like this can help you get creative, creating memes, infographics, and more as you get accustomed to the tool. The possibilities are endless!
While adding photos or other graphics to your marketing efforts takes a bit more time, it’s well worth it and can pay off in better engagement. Using images boosts your marketing effectiveness, so don’t miss this step in your marketing from now on!
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