Whenever a client first embarks on content marketing with us, we talk about the importance of making content useful for their audience. Our favorite suggestion is, find out what questions people are asking and create content to answer those questions. You can take it a step further by finding out your customer’s pain points and offering solutions in your content. See that? Useful content, the stuff people will want to stop and read. With recent uncertainties and many small businesses struggling as a result, helpful content marketing is now more important than ever.
Chances are your customers are feeling the economic pain as much as you might be, as are your vendors. Dig deep and think of how your content could help them. What kind of ideas, tips, or solutions can you provide to help your customers or vendors get through this? One company that partners with restaurants has started helping promote specials, carryout services, and special menus to help their restaurant partners. You can bet they’re thankful for the additional exposure to potential customers during this time. Or perhaps you can get creative with your current offerings and partner with one or more of your customers for a packaged solution that can help your customers and their customers.
Been sitting on a potential product or service concept? This might just be the time to dust off that idea and start putting it to work. Innovation during hard times can pull small businesses through while others hunker down, and hope business keeps chugging along. You can even document the creative process in a series of blog posts to give potential customers the inside scoop as appropriate.
Tough times can paralyze small business owners, but look at this as an opportunity to shine! Need some help brainstorming? Strategic Marketing Services provides intelligent marketing for small businesses. We’d be happy to chat with how your small business can weather this storm and come out ahead of the game. Get started on creating your helpful content marketing now!
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