While marketing is a critical function best left to those who are experienced in the various tactics available, not every company has the luxury to pay someone to manage their marketing. Small businesses know the importance of staying the course regardless of the current environment, but if you’re a brand new startup, or one of the millions of small businesses hit especially hard lately, you may need to handle your own marketing until the economy gets better. We put together a few reliable free marketing tactics for startup and struggling small businesses to help you market your company during these tough times.
While you can place ads and sponsor content, if you have the funds, you can effectively participate on social media channels for free. Understanding where your target audience is will help you decide which platforms you should be on. This will be the ideal vehicle to share all that great content you’re creating and engage with your prospective clients.
Another free strategy is responding to queries from journalists on services like Help A Reporter Out (HARO), as they are constantly looking for experts in a range of fields. HARO can be a great source of authoritative backlinks to your website, can help boost content rankings in search engine results, and shine a spotlight on your company.
Just like industry websites, new industry-related podcasts are popping up all the time, and they’re all looking for industry experts that they can interview to provide their listeners with valuable information. While some opportunities may be limited while we’re all social distancing, there are opportunities to, as they say, phone it in. Reach out to those podcasts and see if they’d be open to a guest who will share their industry expertise. It’s free, but a great way to get exposure and market your startup or small business.
There are several effective options for startups and struggling small businesses. Hang in there, and no matter what, keep marketing! Your hard work will pay off, and your small business will survive and thrive.
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