If you’re a small business selling product on your website, it may be time to expand your horizons and offer your products on Amazon as well. It’s no secret that Amazon is one of the largest online selling platforms out there, but many business owners are unsure how to sell their products on Amazon; it’s actually easier than you think! Here are a few easy tips to help you sell your products on Amazon.
It almost seems silly to add this section to this article because unless you’ve been living under a rock for the last decade, chances are you’ve bought something from Amazon, or at least heard about them. However, we’ll go ahead and give you the quick rundown on who Amazon is. Amazon.com is an international e-commerce company offering online retail, computing services, consumer electronics, digital content as well as other local services such as daily deals and groceries. They’re the leading e-retailer in the United States with close to 232 billion U.S. dollars in 2018 net sales. Sound enticing for your products? It could be! Let’s take a look at how to get started.
You can see that there’s a big difference! Whichever you decide, go to Amazon’s Seller Central to register for a new seller account. You’ll need to decide on a few options when you set up your account, including:
Amazon does a good job walking new sellers through the process; just follow the instructions and you’ll have it set up in no time.
This is the first step to helping you succeed online. Before you start adding products, really take the time to think about each product listing such as the title, the description, images, and other information. You want it to be engaging, enticing and informative, so it may be a good idea to create a spreadsheet or document to get all this information in order before you start. Need inspiration, look at similar product listings online and see how they do it. While you have the ability to change your listing, it’s best to get it right in the first place! If you’re not comfortable with writing compelling product listings, you may want to engage the services of a marketing professional to help you. You can also reference a great article A Better Lemonade stand how to successfully sell products on Amazon; they put together great info on product titles, images, etc.
Many sellers find that the best way to get found on Amazon and boost sales is through sponsored ads. Amazon’s Sponsored Products program is an advertising outlet for Amazon sellers which increases visibility. It elevates Marketplace seller products on search and product pages with an additional cost per click fee, and features automatic targeting, easier Seller Central usability, and most notably more visibility on Amazon search and product pages. One of the biggest benefits of Sponsored Products for Amazon sellers is gaining visibility on Amazon’s competitive and product dense marketplace. With that in mind, its key sellers leveraging Sponsored Products to optimize existing product information on Amazon. Consistently audit and optimize your product information with advertising in mind product price, image, shipping, etc.).
Need for ideas? Check out this article on how to get reviews on Amazon.
Following these easy tips to help you sell your products on Amazon can really boost your sales and online presence. Try them and watch your business grow!
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