Blogging is a fantastic way to attract more traffic to your website. Writing on a variety of topics relevant to your industry helps searchers get the answers they’re looking for on your website. The goal is to position your company as the subject matter expert on the topics you write about, but how do people find these blogs in search engines, or even on your website? Categories and tags can help raise the visibility of blog posts in search and help better organize your content on your blog. Learn about categories and tags and the best way to use them.
Categories help visitors quickly know what topics your website is about and allows them to navigate your site faster. All WordPress posts must be filed under a category, but they don’t have to have tags. If you don’t give your post a category, WordPress will automatically assign it to the default category. This is called “Uncategorized”. It’s better to assign it a relevant category over uncategorized, so please take the time to do that! Since categories can help organize your content on your site, they’re good for SEO. Organizing your content for the best usability will also help you get better SEO rankings. You can put a blog post in more than one category if you feel strongly that it fits equally as well in both. If not, default to the most relevant category.
Tags add an additional level of detail about a blog post that can help a searcher find a topic they’re looking for. Using tags in WordPress not only arranges your posts but also improves your site’s usability and accessibility. Therefore, tags create a better user experience. WordPress tags are also significant for your SEO. When you do it right, a well-managed taxonomy like tags will escalate your SEO rank. While you can use an unlimited number of tags in a blog post, the ideal number is between 1 and 10. You also want to make sure you’re not using the exact same phrase for both a tag and a category, as search engines may find that confusing.
Here are a few additional facts and reminders about categories and tags from WPEngine; when building a strategy using tags and categories, remember some quick facts about these structural components:
If you need help establishing a strategy for using tags and categories, reach out to us at Strategic Marketing Services! We can help develop and organize your blogging efforts to get the most out of your content marketing.
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