Email can be a very effective marketing tool for small business owners, but to get the most out of your efforts, you need to lay the foundation for success. If you’ve been struggling to get better engagement with your emails, check out these 5 hacks to improve your email open rate.
You’d be surprised how many emails never get delivered because they’ve been caught in a spam filter. While you can’t 100% guarantee you’ll escape from getting pulled into a spam folder, here are some terms you’ll want to avoid to enhance your deliverability rate:
If you Google “spam words to avoid in email subject lines” you’ll find a TON of lists; some as high as listing 400+. Here’s a straightforward list of terms most commonly used that should be avoided.
It can be a huge temptation to buy an email list but it’s not a good idea in the long run. Sure, there may be vetted lists of people who might be interested in hearing about the product or service you sell, but they don’t know YOU or your company; you’ll likely come across as a spammy, out of the blue email. If you’re lucky, they’ll just delete the email if they’re not interested but if you’re not so lucky, they’ll mark you as spam, which can be detrimental to future email marketing efforts. The time you save by not building your email list organically harms your company’s bottom line, reputation, email reputation, and other things that make your business strong. Buying email lists for your marketing efforts is a mistake.
It’s surprising how few marketers overlooks this fairly simple yet critical step in effective email marketing. Email list segmentation means to divide up your mass email list to better put email lists in certain buckets. This helps small businesses better personalize email messages based on the recipient. Personalization is slicing up your email list into segments based on what you know about each user—like their buying habits, familiarity with your company, and professional background—and then sending each segment of people personalized information. Yes, it takes some legwork ahead of time, but once your segmentation is set up, it’s easy to maintain it. Not sure how best to segment your list? Even if you start very simple, such as segmenting between customers and prospects, you’re already ahead of the game and targeting your email marketing more than many other small businesses. From there, you can divide those lists based on service or product interests. You’ll see how much more effective your emails will be when they’re more targeted to the interests of the recipient, resulting in a better email open rate.
These are 5 hacks to improve your email open rate. If you need help with your small business email marketing efforts, reach out to a small business marketing professional to help. You’ll soon see how email marketing can be a valuable component of your overall marketing efforts.
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