In today’s world, new and innovative marketing approaches seem to develop almost daily. Trying to keep up with all the different tactics, tools and resources can get a bit mind-boggling for a small business owner whose time is already at a premium. While there are far more than 13 places to get great marketing ideas and tips, below are 13 marketing resources you can’t live without. They’ll save you money and time while helping you get your small business marketing on track.
If this isn’t the first blog post of mine that you’ve read, you’ll notice a pattern in almost every article I write. Start with a marketing strategy. Enough cannot be said about having a well-researched plan, sticking with that plan, and measuring the results. Please, before you jump into marketing efforts, create a marketing strategy or have someone create one for you. Need some ideas on how to create a strategy? Here you go:
Content marketing is a critical component of an effective marketing strategy. Check out the below resources to learn more about content marketing, or find a professional to execute a plan for you.
SEO is not the mysterious black magic many people would like you to believe. It’s a fundamental component of digital marketing. It’s important to understand how good SEO can impact your online presence, so learn the basics to get better informed.
Email marketing is a great way to stay in front of prospects, clients and strategic partners, but you need to do it right, or you’ll end up with little or no results. Review some of the resources below to get better informed about email marketing.
Yes, there are more and more social media platforms popping up every day and trying to do them all would be impossible and not a good approach to your small business marketing. Take the time to understand the different platforms and learn about the benefits of social media in general by checking out these resources
Take the time to review these must-read resources to start building your small business marketing plan, and you’ll be well on your way to growing your small business!
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