The world of search engine optimization can be fairly overwhelming for those trying to market their small business. While more advanced technical SEO is still best left to SEO experts, there are SEO basics that any marketer should know in order to do well online. Know your keywords and keyword phrases Whenever we start [...]
Yes, we're writing ANOTHER blog post about video marketing! Why? Because if your small business hasn't embraced video marketing, 2018 better be the year to change. We get it: your business making sales, delivery products or services, handling the books, reporting, and everything else that a small business owner juggles. And now we're asking [...]
There’s no shortage of information out there regarding marketing ideas, tips, and tricks. However, many of these ideas can be out of reach for those just starting their business, especially if you’re a solopreneur startup. Marketing is a critical component to the success of any company of any size, from startup to the more [...]
Marketing strategies and tactics are so diverse and ever-changing, it’s imperative for companies to ensure their marketing team is consistently trained on the newest options out there. Strategies for training your marketing team can be one of the most important investments you can make in employee professional development, so understanding the best way to [...]
As a new small business owner, there are so many activities that are involved in starting and running a business that can consume a person’s time. Unfortunately, this often means that marketing is relegated to the list of things to do someday. However, in order to successfully grow your business, you need to attract and retain [...]
