Press releases are still a solid way to raise brand awareness. Many savvy small businesses still successfully leverage press releases to keep the public updated on important company news. If you’re considering using press releases in your small business marketing, be sure to avoid these press release mistakes so you get the most out of [...]
Somewhere along the way, press releases got a bad rap when it comes to marketing. The truth is press releases are still a solid form of marketing that is sorely underused by small business owners. Learn why press releases are still a particularly good marketing strategy, how to use them, and how to get the [...]
Press releases can be a great way for small business owners to get the word out about an upcoming event, major accolade or any other newsworthy topic about their company. There are quite a few paid and free websites where you can submit your press release, but which ones are the best? We’ve done the [...]
Press releases are still a fantastic way to shine the spotlight on your small business. They can serve as a sort of megaphone to praise your company’s achievements, progress, product announcements, new hires and other major milestones. They key to a successful press release has a lot to do with how it's written in the [...]
We continue our expert interviews series by chatting with Suzanne Jameson, founder of Jameson & Associates. She provides great insight on the world of public relations on what's next in the industry. How did you get into Public Relations? With years of experience and a degree in Business Marketing, I stumbled upon my passion [...]
