There is a lot of confusion out there when it comes to sales and marketing. Many people think that sales and marketing are one in the same, but that would be an incorrect assumption. Unfortunately, many small business owners assume that if they're doing one or the other, they are positioning their business to [...]
Strategic Marketing Services specializes in small business marketing and while we understand that every small business is different, we notice that there are some questions that small business owners ask us on a fairly regular basis. Since we happen to be big believers in the saying, "No question is a stupid question", we thought [...]
Effective marketing isn't just a problem for small businesses. Large companies often struggle to get their marketing efforts to deliver measurable results. Why is it that no matter what marketing you're doing, you're not seeing results? There are a few reasons why your marketing isn't working. You didn't start with a plan You wouldn't build [...]
At Strategic Marketing Services, we strive to share great marketing tips that will help small business owners get more leads and ultimately more sales. We even share our thoughts occasionally on sales and marketing integration; how the two teams need to work together in order to achieve success for the whole company. However, it [...]
Sales efforts and marketing efforts are completely different, yet for a company to grow successfully, the two have to work together synergistically. Many companies, large and small, constantly struggle with getting the two aligned. Can sales and marketing teams work together effectively? Below are 5 strategies that work. Read on…. The sales/marketing problem in [...]
As entrepreneurs start new businesses, they're typically organizing their contacts through a collection of business cards, sticky notes, etc. At some point, they may graduate to putting all the contact data in an Excel spreadsheet, or they use their accounting software, such as QuickBooks, as their way of tracking customer contact data, thinking that [...]
