It's not secret that every business should have marketing strategy to help drive their marketing efforts, measure results, and show which tactics are working and which ones aren't. However, most small businesses still have not taken the time to create an overall strategy, which is likely leading to lost lead opportunities and wasted money. [...]
When someone starts a small business, one of the first things they should do is create a business plan. The second? A marketing strategy. Why? Because marketing is one of the best ways you can invest in your own company, and a marketing strategy will help you understand where you should market, who you [...]
Every small business owner and entrepreneur is constantly looking for ways to improve their business, whether it’s to increase new sales, grow their brand awareness, or enter new markets to find new clients. One of the best ways to do this is through marketing. However, marketing is only effective if it is based on [...]
