It’s been another crazy year, hasn’t it? About this time of year is when we all get to sit back, take a deep breath, and marvel at what a wild ride the year has been. While it’s good for small business owners to enjoy the fruits of their labor by taking it easy during the [...]
It's not secret that every business should have marketing strategy to help drive their marketing efforts, measure results, and show which tactics are working and which ones aren't. However, most small businesses still have not taken the time to create an overall strategy, which is likely leading to lost lead opportunities and wasted money. [...]
September might seem early to plan for 2018 marketing efforts, but it really isn't. Think about it: You need to establish your marketing budget for next year if you haven't already. You also need to take a look at what you did, what worked, and what you'll do differently in 2018. It's not too [...]
When startups are in the infancy of their business, there is a lot that needs to be done to get the business moving from idea to reality. Startups usually have a few people (maybe even one person) wearing many hats, and oftentimes marketing goes by the wayside, which is a big mistake. An even [...]
Every small business owner and entrepreneur is constantly looking for ways to improve their business, whether it’s to increase new sales, grow their brand awareness, or enter new markets to find new clients. One of the best ways to do this is through marketing. However, marketing is only effective if it is based on [...]
