Many small business owners think influencer marketing is a new marketing tactic to come on the scene when in fact, influencer marketing has been around for a long, long time. The latest spotlight on influencer marketing gives many the impression that it’s hard and expensive to do, but it doesn’t have to be. Are you [...]

While 2020 took a lot from us all, it has also taught us a few things in turn. People’s job statuses have shifted, business doors have closed for good, and consumers are no longer as ready to spend. We have been forced to put life's little things into perspective and chose a bit more carefully [...]

Word of mouth advertising and referrals are strong lead sources for small businesses because people tend to trust others' recommendations versus what companies say about themselves. That’s why influencer marketing has gained such popularity with marketers. Can influencer marketing help your small business grow? Learn what it is and how to use it. What is [...]