Without much fanfare, Google Ads announced in early September that they would soon stop showing search queries that triggered their ads when there is no “significant” data. Find out what Google Ad’s changes to search terms reporting mean and how they’ll impact your small business marketing efforts. What was the announcement about Google Ads? Google’s [...]
Many small business owners are hesitant to use Google Ads because they’ve heard the horror stories about budgets being eaten up with no results to show for it. Like any other marketing tool, you’ll get out of Google Ads what you put into it. If you plan well and execute strategically, you have a good [...]
Pay per click advertising. People love it and they hate it. PPC can bring instant results, or instantly drain your budget. With Google's recent upgrade and rebranding (AdWords is now called "Google Ads"), they now offer a full range of advertising options across search, display, YouTube, and more. Even with all the handy tools Google [...]
There are many companies out there that specialize in PPC campaigns, especially Google AdWords. Google AdWords can either be a very effective tool for small businesses, or the biggest drain on their marketing budget. It makes sense to have someone who really understands Google AdWords create and manage your campaigns for you, but if [...]
Pay-per-click advertising can be a quick, effective, and measurable way to get more visitors to your website, but it can also be the fastest way to drain your marketing budget dry. If you’re spending a lot of money on Google AdWords or other PPC platforms and not seeing results, here are 5 reasons why [...]
