You know the old say, “A picture paints a thousand words”? Well, just imagine the impact of images when paired with a thousand words (or 600 or however many you use in your next blog post). Using images is a must when you create a blog post. Here’s how to use images in your [...]
If you've had your website for a while there's one thing that should be fairly obvious to you by now: websites are never done. They are a living, breathing representation of your business which (hopefully) is also ever changing, growing and improving. It's important for your small business that you regularly review your website [...]
Lately (OK, maybe the last 3-5 years!) you can't read a marketing article without someone praising the many benefits of leveraging content as part of an overall marketing strategy. And we agree! But guess what? Here's something that not many marketers are willing to say out loud: content marketing can be a big pain! [...]
Content marketing is one of the more powerful ways of showcasing your business as a subject matter expert. For many small business owners, that means blogging. Many business owners are dutifully blogging weekly, wondering if their efforts are making a difference. So how can you tell if your blogging efforts are working? Let's take [...]
Every small business should have an onsite blog, a place to add new, fresh, relevant content on a regular basis. You want to provide content to your readers that they find useful, so you create blog posts that answer questions people are asking, providing information people are looking for. But when you're a small [...]
