Backlinks play an important role in driving organic traffic via search engines, especially in competitive industries. When combined with strong technical SEO foundations, great on-page SEO, excellent content, and a good user experience, link building can be super effective at driving more organic traffic. Unfortunately, too few small business marketers know how to create quality [...]

There are two groups of marketers when it comes to link building: those who love doing it and those who hate doing it. Link building is not easy and if done incorrectly, can cause more harm than good. That’s why you might get a deer in the headlights look when you ask your marketing [...]