One trait that small business owners all have in common is their drive to succeed at any cost. Sometimes that “cost” is time and energy and as we all know, there is a limited amount of both!  There are so many aspects to running a company that simply can’t always be handled by one person if you want your small business to grow. Here’s why outsourcing marketing makes sense for small business owners and how you can find the best resource for your marketing.

Your marketing efforts may be costing you money

wasting moneyThe challenge with trying to handle your own marketing as a small business owner is that you may not have the most updated tools to manage your marketing effectively. What does that mean?  That means that you may be spending more time and money and may not be getting the best results. A trained marketing professional is going to know what tools can make marketing more efficient, provide better measurements, and deliver the desired results day in and day out.  In addition, a small business marketer is going to know how to approach your company’s marketing in a strategic manner, having a strategy behind every tactic used, and knowing where your target audience is so that your marketing message is being seen and heard by the right people. Most small business owners simply don’t have time to do this, and it’s costing them money by not only wasting marketing dollars, but not generating the revenue that should be coming in from marketing efforts.

Outsourcing makes more sense than hiring an in-house marketing person

When it comes to small businesses, resources are used to the max. This typically means that any employees of the business are wearing multiple hats. With this in mind, it really doesn’t make sense to hire a person dedicated to marketing when you can have an as-needed resource for your marketing needs. There was a time when small business owners had two choices for marketing:  hire an employee or do it themselves. Sure, they could engage one company for social media, another for print marketing and yet another for email marketing, but someone still needs to manage and measure those efforts. That responsibility used to fall on the shoulders of the business owner, unless they were fortunate enough to be able to afford a full-time marketing manager. But times have changed! You can outsource your marketing management to a number of highly qualified, experienced marketing experts.  It’s more cost effective and ensures you’re getting a professional that has the most up-to-date marketing knowledge.

How small businesses can find a marketing consultant that brings results

find a marketing consultantOnce you see how outsourcing marketing makes sense for small business owners, the next step is to find the right person for the job. Lots of people claim they can do marketing, but how can you tell who will really deliver results?  Here are a few ways to weed out the less-than-capable “professionals” and find the right person:

  • Review their website
  • Look at their professional profiles such as LinkedIn
  • Read client testimonials
  • Ask to speak with current clients
  • Ask other people for a referral
  • Go look at how they market themselves as well as their clients
  • Understand their areas of expertise

Take the time to interview your potential marketing professional. You want someone who is well-versed on all aspects of marketing. Don’t be afraid to ask them how their marketing philosophy evolved, where they got their experience, and how they keep up on new marketing tactics, trends and tools, Make sure you’re getting a marketing professional that knows what they’re doing and will get you results! When you work with a marketing professional, marketing is what they do. Their time is dedicated only to marketing, and their expertise likely goes very deep. Marketing is a priority to good marketers.

Outsourcing marketing makes sense for small business owners. With the right marketing resource, it can bring significant value by putting your marketing in expert hands. If you’re ready to take your small business to the next level, outsourcing your marketing to a pro just might take you there!

Patty Hughes
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