Marketers know one of the best ways to catch the attention of readers is to take advantage of trending topics. This time of year, that, of course, would be 4th of July. We’ve seen several great articles and blogs over the years that talk about marketing, so we thought we’d take this opportunity to share these great reads with you. Below are our favorite 4th of July marketing posts.
HubSpot never fails to find the best of the best when it comes to marketing practices. This article talks about a few brands that were completely on target when it came to their 4th of July marketing. And why should small business owners care what other brands are doing? Because several of these tactics can be used in any type of business. There are fantastic examples of ads, videos, and other promotional efforts that any business owner can do themselves, so read this little gem and grab a few takeaways for your own marketing efforts.
A great list of marketing ideas for July 4th but even better, almost every idea in this article can be applied to any holiday, not just Independence Day. From running a holiday-themed Facebook photo contest to creating a holiday hashtag, there are ideas you can use throughout the year. Do yourself a favor and grab your editorial calendar for content marketing and plug in a few of these ideas. Just like that, you have ten new content ideas. You’re welcome!
A few of these ideas already got covered in the previous articles provided above, but check out the suggestion about collecting user-generated content. You know the saying, “People don’t buy from companies, they buy from people”. Well, another way to look at it is that sometimes, prospective clients don’t want to hear about you from you; they want to read and consume other people’s information that resides on your website or social platform, so leveraging user-generated content is a great way to do that. Plus, think of all the time you save leaving the content creation to someone else.
When we were researching articles for this blog post, most results came back with top 10, top 7 or top 5 ideas, so kudos to this site for giving us 23 ideas! We love this article because, for the most part, it seems to speak directly to small business owners and how they can market their business during the holiday season. Even better, it goes beyond the usual (though highly effective) tactics of content and social media to PR and community outreach efforts. If these activities aren’t part of your marketing plan overall, you may want to reconsider adding them. Your competitors are likely not doing many of these, so if your business leverages tactics they aren’t, you’re ahead of the competition!
Remember, marketing is more than a blog or a tweet. Below are a few tactics overall to diversify your marketing:
- user-generated content
- social contests
- top 10 ideas
The sky is the limit! Get creative and keep diversifying your marketing output to reach a variety of audiences so that your future 4th of July marketing efforts (and every other holiday for that matter) garner great results. Did you pull off an awesome 4th of July marketing post? Share it with us in comments!
Happy 4th of July!