If you’re dipping your toe into video marketing, congratulations! Video marketing is one of the most effective ways to engage your audience.  Now you want to make sure you’re getting the most out of your videos by correctly optimizing them. One item you want to make sure you do correctly is utilizing end screens in your videos.

Online users love videos

According to Search Engine Watch, In fact, 4x as many customers would rather watch a video about a product than read about it. What’s more, YouTube is the king of video with more than one billion users. However, as the article goes on to mention, making videos is one thing; making sure people actually discover those videos on YouTube or through search engines is quite another. Video optimization is important; doing it correctly will ensure your video gets found and enjoyed by users searching for content they you’re offering.

End screens are a good start in optimizing videos

Having end screens creates a connected and optimized online presence. So what exactly are end screens? End screens appear in the last twenty seconds of a video on YouTube.  You want to utilize end screens to add a link to a video or playlist, or wherever else you want to send the viewer after they’ve viewed your video. Remember, your video has to be at least 25 seconds long to have an end screen.

What kinds of links are good to add? First and foremost, always add a link to subscribe to your YouTube channel so they are alerted whenever you post new videos. You can also send the viewer to your website, your social channels or other web pages. Here are a few ideas:

  • Call for subscriptions to your channel
  • Promote your website,
  • Tout merchandise
  • Announce crowdfunding campaigns

You can add up to four elements to promote your content, channel, and websites. Elements can expand to show more information on hover on desktop and on tap on mobile devices.

Ready to learn more about end screens?  Watch our quick how-to video on how to optimize your YouTube videos utilizing end screens.

Patty Hughes
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