Small Business Marketing

Looking for helpful, how-to articles on all aspects of small business marketing?  You’ve come to the right place! Strategic Marketing Services has put together a comprehensive collection of articles that address several topics related to small business marketing. These articles will guide you through which tactics are best suited for your business, step-by-step instructions on how to execute different marketing tactics, and how to measure results. It doesn’t get any easier than that!  Rather leave your marketing efforts to a small business marketing professional?  Contact us! We’ll manage your marketing for you to get you the best results!

Using Social Proof to Increase Website Engagement

Social proof can be one of the best ways to get people to engage with your brand. While small businesses work hard to educate their clients and prospective clients about who they are and what they offer, consumers tend to trust what others say about you vs. what you have to say about yourself. To [...]

By |2019-04-15T12:39:00-07:00April 15th, 2019|Reviews, Small business marketing|Comments Off on Using Social Proof to Increase Website Engagement
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How to Use Images in Your Blog Posts for Better Engagement

You know the old say, “A picture paints a thousand words”?  Well, just imagine the impact of images when paired with a thousand words (or 600 or however many you use in your next blog post). Using images is a must when you create a blog post. Here’s how to use images in your [...]

By |2019-03-07T13:31:10-07:00September 21st, 2018|Small business marketing|Comments Off on How to Use Images in Your Blog Posts for Better Engagement
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How to Track Where Your Leads Are Coming From

Every time you get a new lead, it opens the door for more revenue, and that's a good thing, right?  But do you know where those leads are coming from?  What attracted them to reach out to you?  How much it actually COST you to get that lead?  To effectively grow your business, and [...]

By |2019-03-07T13:35:30-07:00August 31st, 2018|Small business marketing|Comments Off on How to Track Where Your Leads Are Coming From
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How Can Small Businesses Use Alignable to Get More Customers?

If you feel like there is a new social networking platform created every day, you’re not alone. New platforms crop up on a regular basis; some are targeted by industry or demographic, while others are better suited for consumers and personal use only. One platform that is fairly new to the scene that you [...]

By |2019-03-07T13:37:08-07:00August 17th, 2018|Small business marketing|Comments Off on How Can Small Businesses Use Alignable to Get More Customers?
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5 Must-Do Marketing Efforts Every Small Business Should Do Now

Listen up, small business owners! We see you out there: trying to run your business while balancing the books, networking, selling, delivering products or services, reporting, staying on top of industry trends, hiring...the list is endless and it can be overwhelming. We get it. So why are we adding yet another to-do to your [...]

By |2019-03-08T11:45:39-07:00April 6th, 2018|Small business marketing|Comments Off on 5 Must-Do Marketing Efforts Every Small Business Should Do Now
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Tips for Managing Your Facebook Company Page

Businesses are quickly getting on board with the idea of having a company page on Facebook. Small business owners who use social networking sites effectively are able to promote their businesses in powerful ways. Facebook continues to be the best social network to set up camp on as a business. It's an absolute no-brainer to be on [...]

By |2019-03-11T11:03:27-07:00October 21st, 2017|Small business marketing|Comments Off on Tips for Managing Your Facebook Company Page
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Using Memes as Part of Your Marketing Strategy

New marketing tactics, tools and tricks seem to be appearing every day. One of the more popular tactics out there are memes. As software allows the creation of memes to become easier to the end user, memes seem to be exploding; appears on social sites, websites, and email marketing blasts. Are memes effective? Do [...]

By |2019-03-12T09:50:19-07:00August 11th, 2017|Small business marketing|Comments Off on Using Memes as Part of Your Marketing Strategy
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7 Marketing Instagram Accounts Small Business Owners Should Follow

Instagram has grown to be a very powerful marketing tool, and small business owners could be missing out by not looking at the platform as a possible marketing tactic. Of course, not every marketing tactic works for every company, and no one company, especially a small business, can do everything on every social platform. [...]

By |2019-03-12T09:51:12-07:00July 21st, 2017|Small business marketing|Comments Off on 7 Marketing Instagram Accounts Small Business Owners Should Follow
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Should Small Businesses Segment Their Email Marketing List?

There is a lot of misinformation out there, telling small business owners that email marketing is a waste of time. Not true!  There are many articles that illustrate why email marketing is important and why it still works. It's not a waste of time. What is a waste of time is sending the wrong email [...]

By |2019-03-12T09:54:35-07:00June 2nd, 2017|Small business marketing|Comments Off on Should Small Businesses Segment Their Email Marketing List?
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Entrepreneur to Author: Should Small Business Owners Write a Book?

Becoming a published author sounds like an exciting endeavor, but for anyone who has actually undergone the process, whether they do it on their own or with the help of a ghost writer, tales of "it's much harder than I thought" come to the surface often. If it's really as much work as people [...]

By |2019-03-12T09:55:45-07:00May 5th, 2017|Small business marketing|Comments Off on Entrepreneur to Author: Should Small Business Owners Write a Book?
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