Paid Advertising

Paid advertising can be very effective for small businesses, but getting started with paid marketing can be confusing with all the choices out there. Want to learn more about paid advertising and how it can help your small business attract more leads and more business?  We’ve got a collection of helpful articles that will help guide you through the process and educate you on all the different options out there. Not comfortable with the idea of handling this advertising on your own?  No problem!  Strategic Marketing Services can manage your paid ads efforts. Reach out to us and see what we can do for you!

5 Steps for a More Effective PPC Campaign

There are many companies out there that specialize in PPC campaigns, especially Google AdWords. Google AdWords can either be a very effective tool for small businesses, or the biggest drain on their marketing budget. It makes sense to have someone who really understands Google AdWords create and manage your campaigns for you, but if [...]

By |2021-05-07T09:22:43-07:00June 7th, 2018|Paid advertising, Paid search|Comments Off on 5 Steps for a More Effective PPC Campaign
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5 Reasons Why Your Pay Per Click Efforts Aren’t Working

Pay-per-click advertising can be a quick, effective, and measurable way to get more visitors to your website, but it can also be the fastest way to drain your marketing budget dry. If you’re spending a lot of money on Google AdWords or other PPC platforms and not seeing results, here are 5 reasons why [...]

By |2021-05-07T09:23:00-07:00December 22nd, 2017|Paid advertising, Paid search|Comments Off on 5 Reasons Why Your Pay Per Click Efforts Aren’t Working
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Creating a Small Business Paid Advertising Plan

With so many options open to consumers on how they learn about products and services, a savvy marketer knows that they need to go to where their potential clients are. If you’ve done your research, ideally starting with a marketing strategy, you should have a fairly good idea of a few options on where [...]

By |2021-05-07T09:25:09-07:00April 8th, 2016|Paid advertising, Paid search|0 Comments
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Should Small Businesses Invest in Paid Search?

Small business owners often ask if paid search, such as Google AdWords, is the best use of their marketing dollars. As with any marketing tactics, there are several things to consider in order to answer the question, "should small businesses invest in paid search?" There are several benefits of paid search for small businesses [...]

By |2021-05-07T09:23:14-07:00March 25th, 2016|Paid advertising, Paid search|0 Comments
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